One of the most common uses for mascot costumes is for high school or college sports teams. However, businesses are using mascot characters more and more in their marketing plans. But why? Because they WORK!
Businesses use mascot costumes for many reasons. First of all, they are a perfect way to promote a company, product, or event. Utilizing a mascot costume creates an association for the public. When they need a product, the memory of the mascot will help bring the marketing campaign back to mind during the purchasing process. According to the article “Use of Mascots” by Amy Nutt, “Many tout mascots as being the best choice for placing funds for marketing. Experts say it will yield the best rate of return for the investment placed in a mascot.”
Mascots can be especially helpful in promoting a new business. If your business is new, you have to set yourself apart from the competition and create an image for yourself. What will you remember more? A company who has a businessman hand you a promotional pen or a mascot character handing you a pen? Chances are, you’ll remember the latter.
Still aren’t convinced you should invest in a mascot costume for your business? Think about all of the successful businesses currently utilizing mascot characters… Disney, Universal Studios, Kellog’s (Tony the Tiger, Toucan Sam, Snap Crackle & Pop, Etc), Sony, Best Buy, etc etc. The list goes on and on! Do you really think so many successful companies would use mascot costumes if they didn’t KNOW that they worked? I don’t think so! So what are you waiting for?! Get a committee together and start brainstorming what mascot character you could use! Not sure which mascot company to trust with this investment? Check out this website! They make amazing costumes and you’ll definitely be happy with the finished product!
