Saturday, February 27, 2010

How To Choose A Mascot

So, you've decided it's time to invest in a mascot. But there are so many different options- where do you start?

First and foremost, you must determine the purpose of the mascot. Are you investing in a college mascot, a business mascot, a special event mascot, a theme park mascot, etc? Does your college, business, or event already have an established logo, symbol, or character attached? If you already have one, you are one step ahead of the game. If you don't, you must first determine a suitable character that will represent your school, company or cause.

A simple internet search results in a plethora of mascot companies. With so many to choose from, many companies are often willing to produce low cost, low quality mascots just to compete with the competition. DO NOT fall into the low cost trap. A mascot is an important, long term investment. You will get what you pay for- so even though the low price tag will be tempting, chances are the costume is not made of quality materials, will not be comfortable for the costumed actor, and will not withstand the day to day wear and tear it will encounter.

Purchasing a higher quality mascot costume will result in a much longer life. Higher quality materials will last longer, look nicer, and reflect on your school, business, etc in a much more professional manner. Remember, your mascot will act as the face of your company or establishment- the quality and image it portrays will reflect the quality and image of your company or establishment in the eye of the public.

We have had tremendous luck with this mascot company. The costumes are top notch- not only in the material and workmanship, but in design as well. They have every kind of mascot costume you could imagine and also do a tremendous job on custom mascot costumes.

When choosing your mascot, it's important to look at all of the options you have. For example, say you're looking for a wolf mascot costume. What types of events will you be using the costume for? Is the mascot supposed to appeal to children? Teens? Adults? Don't simply choose the first wolf costume that you find. If you're looking for a wolf mascot that will be around children, you most certainly wouldn't want to choose a ferocious looking wolf, as it may scare the children. Or, say your football team's mascot is a wolf- would you want a friendly, cuddly wolf costume, or would you want it to portray a more tough, unbeatable attitude?

Don't be afraid to ask the mascot companies questions during your decision process. Remember, they have years of experience working with these specialized costumes and are there to help! The last thing you want is to get stuck with a mascot that will not fulfill your needs! We highly recommend utilizing companies that have a long history in the manufacture of costumed characters-chances are, they know what they're doing!

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