Mascots Make You Money!!

One of the most common uses for mascot costumes is for high school or college sports teams. However, businesses are using mascot characters more and more in their marketing plans. But why? Because they WORK!

Businesses use mascot costumes for many reasons. First of all, they are a perfect way to promote a company, product, or event. Utilizing a mascot costume creates an association for the public. When they need a product, the memory of the mascot will help bring the marketing campaign back to mind during the purchasing process. According to the article “Use of Mascots” by Amy Nutt, “Many tout mascots as being the best choice for placing funds for marketing. Experts say it will yield the best rate of return for the investment placed in a mascot.”

Mascots can be especially helpful in promoting a new business. If your business is new, you have to set yourself apart from the competition and create an image for yourself. What will you remember more? A company who has a businessman hand you a promotional pen or a mascot character handing you a pen? Chances are, you’ll remember the latter.

Still aren’t convinced you should invest in a mascot costume for your business? Think about all of the successful businesses currently utilizing mascot characters… Disney, Universal Studios, Kellog’s (Tony the Tiger, Toucan Sam, Snap Crackle & Pop, Etc), Sony, Best Buy, etc etc. The list goes on and on! Do you really think so many successful companies would use mascot costumes if they didn’t KNOW that they worked? I don’t think so! So what are you waiting for?! Get a committee together and start brainstorming what mascot character you could use! Not sure which mascot company to trust with this investment? Check out this website! They make amazing costumes and you’ll definitely be happy with the finished product!

Fun Facts About Mascot Costumes

Check out this short article from RealSimple Magazine with some fun facts about mascot costumes! Click here

Be Careful Wearing A Mascot Costume!!

As we've discussed before, wearing a mascot costume is very different than moving around in everyday life. Mascot costumes restrict movement as well as vision. This is why it's important to practice your routines before going out for a 'performance' as well as being completely aware of your surroundings. When possible, always have someone who's not wearing a costumes act as your guide so they can prevent bad things from happening. This is very important- just watch this video and see for yourself!

Why Do High School & College Teams Have Mascots?

What’s the point in investing in a team mascot for a high school or college? Well- there are many. First of all, the mascot can be used for many events to identify the school. Even schools have a brand and need to get their name out to the public. Utilizing a mascot will help draw attention as well as identify the school.

Mascots are great for game day as well because they keep the energy level high. Teams play better when they’re being cheered on. It keeps the adrenaline pumping. Having a very animated, energetic mascot can keep the spectators excited, get fans yelling, jumping, screaming and cheering the team to victory.

You can have a custom mascot costume designed for your school or university, or, you can have a standard character that is offered by the mascot company modified. Modifying an already existing character results in huge savings. You can have a standard costume’s colors changed or even get as elaborate as reworking the facial features to resemble your pre-existing character’s design. This company offers standard mascot costume character modification and the savings are tremendous!

Custom Mascot Costumes

So your company or organization has decided to look into investing in a mascot costume? What kind of mascot should you get? There are tons of mascot costumes available online, but do none of them fit your company or organization’s image? Did you know you can have CUSTOM mascot costumes created?!

If you currently have a character or logo for your business or organization, you can have that character or logo reproduced as a mascot costume! Only the top mascot costume companies manufacture custom mascot costumes.

It’s important that you don’t just shop around for the cheapest custom costume- be sure to look at images of custom mascot costumes that the company has created for other clients. After all, you want to be sure to get an accurate representation of your character or logo to be properly identified by your audience. Nothing would be worse than to invest in a custom mascot costume only to find that it looks nothing like you imagined and won’t identify with your company or organization.

When purchasing a mascot costume, you should seriously consider going with a custom designed costume. Having a custom costume designed means you will be the ONLY company or organization using it! Sure, you could use a stock mascot, but why not go the extra mile and really set yourself apart from the competition! This mascot company does a great deal of custom mascot business. Check out their client list and you’ll see they’re obviously one of the top in the business! We’ve had custom mascot costumes made by them and they’re amazing!